Weekend Update: Should You Publish Every Day?
In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old. So...
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Less Than Half of Baby Boomers Like Seeing Diversity in Ads
In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. Within a few days, YouTube disabled the comments section for the video after viewers made...
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3 Rules for Content Marketing in the Fake News Era
I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at...
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The Tricky Art of Marketing Women’s Empowerment, and 6 Other Stories We Loved...
Here’s what you missed in marketing, media, and tech while you watched your March Madness bracket go up in flames… The Ringer: Measuring the Impact of Uber’s Many Controversies Selected by Brian Maehl,...
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How Lenny Letter Turned an Unorthodox Media Model Into a Safe Place for Women
The origin story for Lenny Letter, the feminist newsletter launched by Girls co-creators Lena Dunham and Jenni Konner, starts back in 2014. Dunham was on a book tour to promote her essay collection Not...
View ArticleAre Brands Wasting Their Money on Virtual Reality?
A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. While attending Social Media Week NY, I came across a virtual reality (VR) football game; my time...
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Video Measurement Is Broken. Here’s How to Fix It
This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business...
View Article5 Experts Share Their Top Advice for Creating VR Content
This post originally appeared on Social Media Week. Virtual reality isn’t just for big budgets. Hardware is becoming more accessible, and there are new opportunities for small businesses to create VR...
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Teenagers Can’t Get Enough Mobile Video
I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that...
View ArticleThe Destruction of Silicon Valley, and 4 Other Stories We Loved in April
Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement...
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Survey: Marketers Want More Video. What Else Is New?
This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business...
View ArticleChatbot Therapists, and 4 Other Stories We Loved in May
Here’s what you missed in marketing, media, and tech while you were figuring out what Autocorrect does to the word “coverage”… Bloomberg: Mom-and-Pop Joints Are Trouncing America’s Big Restaurant...
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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech
For years, ad tech CEOs have agonized over various crises—the rise in ad blocking, rampant bot fraud, a pervasive lack of quality control. Yet in the end, it may be none of these worrisome trends that...
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Every Minute, the Internet Goes Through an Incredible Amount of Content
How many apps can you scroll through in 60 seconds? When I’m really in the zone, I can post on Facebook, shoot a text to my friend, like some Instagram photos, and maybe even go through some of my...
View ArticleForbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics
What are your go-to content marketing metrics? That’s one of the toughest questions for marketers to answer, and one I heard repeatedly at both Content Marketing World and Cannes this summer. When I...
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Wondery’s Founder Explains How Audio Storytelling Could Be the New TV
“You really have to check out…” Whenever my friends used to say this, the recommendation at the end of the sentence would be a restaurant or bar or TV show. Now, it’s a podcast. That shouldn’t come as...
View ArticleThe Best B2B Content, According to The Economist’s Top Content Marketer
The Economist’s Mina Seetharaman has a message for brands: If you’re not solving a real problem for people, you shouldn’t create content. “People tend to think about content marketing or branded...
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Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big...
Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg...
View ArticleHow to Create Content That Actually Performs, According to the GM of Vox...
Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. Its...
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Why Major Institutions Lost Public Trust, and How They Can Gain It Back
In 1994, a high-ranking FBI officer was murdered. He had leaked information about a government cover-up to a couple FBI agents willing to investigate—and paid the ultimate price. His dying words were,...
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